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Sabrina Ham

Hi, I'm Sabrina

Design systems visual designer specializing in scalable icon and illustration systems for global products. I’ve built and evolved visual languages at Nextdoor, WeWork, and Pandora — crafting 1,000+ production icons and expressive systems used across iOS, Android, web, and connected platforms.

Selected Work

01

Overview

Led icon and illustration systems as part of Nextdoor's Design Systems team — contributing to the full Blocks 2.0 → 3.0 evolution, including type system, Lottie-animated reactions, modular illustration system, and visual standards across iOS, Android, and web.

Brand Refresh

Refreshed icons, typography, and components to feel cleaner and modern — without losing the friendly personality that makes Nextdoor feel like a neighborhood.

Before (Blocks 2.0)

Nextdoor old design

After (Blocks 3.0)

Nextdoor new design

Typography & Icons

Designed a cohesive system where icons integrate naturally with typography, creating a unified visual language that feels distinctly Nextdoor.

Nextdoor typography with integrated icons
Nextdoor mobile typography

Modular Icon Illustration Library

Designed as a set of connectable pieces, the modular illustration system can be combined into collages and brought to life with subtle animations for added delight.

Nextdoor icon library animation

Evolving the Blocks Design System

The icon system evolved significantly between Blocks 2.0 and Blocks 3.0. The refresh introduced a cleaner stroke style, refined grid proportions, and a more expressive visual language — building on the existing library while aligning with Nextdoor's updated brand direction and raising the bar for consistency across iOS, Android, and web.

Blocks 2.0

Nextdoor blocks 2.0 icons

Blocks 3.0

Nextdoor blocks 3.0 icons

Animated Emoji Reactions

Led a hackathon team of designers and engineers to bring Nextdoor's emoji reaction system to life with Lottie animation. I designed the full set of reaction icons, then coordinated the team to divide and animate each one — keeping the work cohesive, on-brand, and production-ready across iOS and Android.

Nextdoor reactions in context

Animated reactions in the feed

Like reaction Like
Agree reaction Agree
Thank reaction Thank
Haha reaction Haha
Wow reaction Wow
Sad reaction Sad
Yay reaction Yay

Modular Illustration System

Developed a versatile, modular illustration system — used across empty states, errors, onboarding, and more — evolving from character-based to a cleaner, icon-based approach for better scalability and consistency.

Nextdoor empty states evolution

Brand Applications

Extended the brand system beyond digital — to swag, print collateral, and window decals.

Nextdoor hat
Nextdoor stickers
Nextdoor tote bag

Overview

Expanded and refined WeWork's global icon system, defining grid and stroke standards to improve consistency across product, web, and physical applications. Initiated efforts to unify multiple parallel design systems — building cross-functional alignment and laying groundwork for long-term consolidation.

Icon System and Documentation

Defined grid, stroke, and sizing standards across platforms — backed by comprehensive design checklists and templates to ensure quality and scalability across teams.

WeWork icon library
WeWork icon design rules
WeWork icon grid template

Icons in Product

Integrated the icon system across member-facing apps, web, and building management tools — collaborating with engineering and product to reduce design debt and improve consistency organization-wide.

WeWork icons in member app

Member app navigation & UI

WeWork device deployment interface

Building management tools

Extended Applications

Extended the visual system beyond digital — designing print materials and internal tools that maintained brand consistency across WeWork's global offices.

WeWork on-demand handout

On-demand service handout

WeWork team shirt

Device deployment team shirt

Overview

At Pandora, I designed and governed the icon and illustration systems that shaped the product experience across iOS, Android, web, CarPlay, TV, and connected devices. Working cross-functionally, I ensured clarity, consistency, and scalability for tens of millions of active listeners.

Icon System Evolution

Designed and maintained a comprehensive icon system across all Pandora platforms — organized into distinct families for playback, content categories, social features, and more. The library evolved over 12 years to support new features while maintaining visual cohesion.

Pandora icon library evolution
Pandora icon library by category

Icon categories

Pandora album and music icons

Album & music icons

Modes & Personalization

Designed the visual experience for Pandora Modes — a personalized listening feature that required a distinct UI language to communicate different listening states to users.

Pandora Modes on mobile

Onboarding & Education

Designed coach marks to guide users through new features without disrupting the listening experience.

Pandora onboarding coach marks

Personalized For You Experience

Created the visual design for Pandora's personalized "For You" feed, featuring mood-based recommendations and curated content.

Pandora For You personalized moods

Sticker System

Created a playful sticker library for messaging and social features, bringing personality and emotion to the Pandora experience. Each sticker was designed to reflect Pandora's brand nuances—music-forward, expressive, and inclusive—while maintaining consistency with the broader visual system.

Pandora sticker collection full set Pandora sticker collection animated

Illustration System

Developed illustration styles for various contexts—from album art placeholders to artist portraits and editorial content.

Pandora album art illustrations

Album art illustrations

Pandora artist portrait illustrations

Artist portrait style

Web Experience

Applied the visual system to Pandora's web player, ensuring consistency across desktop and mobile web.

Pandora web player interface

Connected Platforms

Extended Pandora's visual language to TV and connected devices, maintaining brand consistency across all screens.

Pandora on TV

Pandora TV experience

Brand Extensions

Contributed to marketing campaigns and brand initiatives, including merchandise designs for various Pandora events and programs.

Game Show Music Network avatars

Game Show Music Network avatars

Matchathon t-shirt designs

Matchathon merchandise

Pandora Royalties t-shirt design

Royalties program merch

Pandora Podcast t-shirt

Podcast initiative merch

Your 2018 Year in Review

Designed Pandora's annual personalized listening recap — a data-driven, user-facing experience delivered to tens of millions of listeners.

Pandora Your 2018 Year in Review

NYSE IPO

Designed brand collateral for Pandora's NYSE IPO — print and environmental materials for a landmark moment in the company's public history.

Pandora NYSE IPO

Overview

A selection of freelance illustration projects spanning editorial, brand, character design, and product work.

Selected Illustrations

Character illustration – Octopus
Character illustration – Otter Chef
Brand illustration – Good Co
Editorial illustration – Dental

Experience

03
2003 — Present Freelance Designer
2020 — 2024 Nextdoor Designer, Design Systems
2019 — 2020 WeWork Design Lead, Design Systems
2007 — 2019 Pandora Senior Designer
2004 — 2007 Luke Design Associates Designer